Aditya birla capital lauched payment lounge

Aditya Birla Capital Digital Limited, a wholly owned subsidiary of Aditya Birla Capital Limited, has recently launched Payment Lounge, a secure and reliable multi-channel collections platform that enables merchants to offer their customers a seamless, fast, and unified transaction experience for digital payments. The platform is powered by PhiCommerce, India's top omnichannel payment solutions company, and is equipped with advanced technology that delivers a hassle-free checkout process across multiple channels, including online in-store, and doorstep delivery.

Payment Lounge is designed to offer a range of features and benefits to merchants:

• SMART ROUTING

• SMART COLLECT

• ONE RECON & INTEGRATION

• ROBUST & HIGHLY AVAILABLE INFRASTRUCTURE

• A PLUG-IN ECOSYSTEM

• COST OPTIMIZATION

• AN OMNICHANNEL & MULTI-MODAL PLATFORM

With smart routing, the platform offers a seamless back-end smart routing capability that integrates with the merchant's application, streamlining their payment process and maximizing collection efficiency. Smart Collect, on the other hand, is a feature that enables merchants to collect payments from their customers through multiple channels, including cards, UPI, wallets, and net banking. 

The platform's one recon & one integration feature ensures that the merchants get a unified view of their collections across all channels, making reconciliation a hassle-free process. With a plug-in ecosystem, merchants can easily integrate the Payment Lounge into their existing systems without any hassle. The platform also offers cost optimization by reducing the merchant's cost per transaction.

According to Pankaj Gadgil, Head of Digital Platforms and Analytics at Aditya Birla Capital, "We are committed to providing our customers and merchants with a great experience. With our strong focus on innovation and digitalization, we have launched Payment Lounge to help merchants streamline their payment processes and deliver enhanced convenience to their customers."

Tushar Shankar, Co-Founder and Head of Global Sales at PhiCommerce expressed his excitement about the collaboration, saying, "We are thrilled to partner with ABCDL for its hugely innovative Payment Lounge that solves challenges that businesses have with legacy, siloed payment solutions. PayPhi, based on a modern service-based technology architecture, not only brings in huge cost efficiencies but also enables businesses to launch a variety of cutting-edge innovations."