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08 Aug 2023
Admin
Decathlon is a sporting goods retailer established in France. It is the largest sporting goods retailer in the world. With over 2080 in 56 countries and regions in 2023. The idea was to make sports accessible to everyone, regardless of their level or budget. Decathlon grew into a global powerhouse, spreading its wings across continents. They expanded their range of products, offering everything from soccer balls to hiking gear to yoga mats. it's like a paradise for sports enthusiasts, even for those who are just starting on their fitness journey.
Today, Decathlon has stores in more than 60 countries worldwide, and its online presence is equally impressive. You can browse through their extensive catalogue, read customer reviews, and even get expert advice from their knowledgeable staff.
But what truly sets Decathlon apart is their passion for sports. They actively promote and support various sports initiatives and events. They organize community programs, sponsor athletes, and even run their own sports schools.
When it comes to India, Decathlon has made quite an impact and has a significant reach across the country. They entered the Indian market in 2009 and have since expanded rapidly. In addition to its physical stores, Decathlon has a robust online platform that caters to customers across the country. This allows people from remote areas to access their wide range of products and benefit from their expertise.
A decathlon ad
The core idea of the feature is to offer users a gamified shopping experience, where they can participate in challenges related to their favourite sports and earn rewards.
These rewards could be in the form of discounts, coupons, or free merchandise.
Based on this, a few assumptions were made-
These assumptions became the bedrock of the project.
This feature can have a positive impact on key business metrics such as user engagement, customer retention, and sales. By offering users a unique and interactive shopping experience, we can increase their loyalty to our brand, encourage repeat purchases, and attract new customers through word-of-mouth marketing.
This feature provides users with a fun and exciting way to shop for their favourite sports equipment and gear. By participating in challenges, users can feel more connected to their sports community and stay motivated to achieve their fitness goals. Additionally, they can save money by earning rewards that can be used towards future purchases.
Nike Run Club — Nike Run Club is a popular fitness app that includes gamified features like challenges and rewards for completing workouts. The app also offers a range of products for runners, such as shoes, clothing, and accessories.
Strava — Strava is a social network for athletes that includes gamified features like challenges and virtual competitions. The app also offers a range of features for tracking workouts and connecting with other athletes.
Adidas Runtastic — Adidas Runtastic is a fitness app that includes gamified features like story running and rewards for completing workouts. The app also offers a range of products for runners, such as shoes, clothing, and accessories.
HealthifyMe — HealthifyMe is an Indian fitness app that offers personalized coaching, nutrition tracking and community challenges to its users. The app also integrates with fitness wearables to track physical activity.
Fitbit — Fitbit is a global leader in the fitness wearable market that also offers a mobile app that includes challenges and rewards for users who complete fitness goals. The app also offers personalized insights based on user data.
In addition to these, Decathlon has its app. The Decathlon Coach app includes a gamified feature called “Training Plans” that provides users with personalized workout plans and rewards them for completing each workout. Users can earn badges and share their progress with friends to stay motivated.
