Four ways technology improves fashion industry

1. Fashion is a constantly evolving industry that draws inspiration from people's stories, travels, and advancements in science and technology With the rise of digitalization, the fashion world has witnessed a significant shift in the way consumers shop and interact with brands. E-commerce has become an essential aspect of the industry with relying on many brands on their websites to keep up the pandemic-induced restrictions on commerce.

2. Some businesses have adapted to new payment methods by use of cryptocurrency. which is the quantum leap of this era. This method emerged as a breakthrough change in buying clothes and luxury goods, allowing consumers to spend their investment directly on luxury items. The creation of virtual stores has revolutionized the fashion industry by providing consumers with an immersive shopping experience.

3. Technology has also allowed the fashion industry to be more sustainable. Brands are adopting alternative textiles attentively that are recycled, reusable, and responsibly sourced. Consumers are also turning to websites such as Vinterd and eBay. These are the websites where you can sell and buy clothing, which could support the shift from fast fashion which taking fashion to the next world and making it a more sustainable fashion world. Furthermore, with the evolution of the metaverse, avatars have become a new form of sartorial expression, allowing consumers to create their own digital identity and dress their avatars. Fashion brands have taken advantage of this trend, with Balenciaga creating an authentic line of digital clothes for Fortnite players.

Marketing methods have also transformed with the rise of digitalization. Fashion brands are no longer relying on print media or their advertising to launch their collections and attract consumers. Social media platforms have emerged as a new avenue to enhance the sales of fashion collections and a new place to shop for favourite pieces. Augmented reality has also shown how it's possible to enhance physical fashion designs through digital experiences, as exhibited by Snapchat's "Redefining the Body" AR exhibition with British Vogue.

As technology is constantly shaping the world, marketing methods have also transformed with the rise of digitalization. Fashion brands are no longer relying on print media or their advertising to launch their collection and attract consumers. Social media platforms have emerged as a new way to enhance the sales of fashion collections and a new place to shop for favourite pieces. The reality has shown how it's possible to enhance physical fashion designs through digital experiences, as displayed by Snapchat's "Redefining the Body".

4. The fashion shift from print to online marketing is a very natural process. It has allowed other brands to lead the campaigns online, operate them on a smaller budget and potentially access millions of social media users worldwide. On the other side, the integration between the number of fashion brands and social media influencers has surged since social media influencer marketing was born.

I have seen new products sell out at one click after they are featured in a feed on TikTik and Instagram platforms. This shows the extent to which influencer marketing and digitalization have allowed marketing to become more powerful. 

Conclusion: The combination of technology in the fashion industry offers numerous opportunities for improvement. The industry is evolving towards a more sustainable future and the rise of the metaverse will continue to shape the way we shop and express ourselves through fashion.