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07 Feb 2024
Admin
In today's world, traditional marketing tactics are failing short instead of trying to buy love, loyalty, and respect, marketers need to adopt an "earned mindset". A mindset where value is contributed to communities and stakeholders. This means taking action, effective communication, co-creating culture, evolving products, and more.
Image source Unsplash
These are the significant moves that must be activated within the culture to create enduring value.
Image source Unsplash
By focusing on contributing value rather than buying it, brands can build lasting relationships and drive business success. It's not just about earning, it's about earning value through meaningful contribution.
