09 Aug 2023
Admin
Content is the major for branding in the vast market or standing out your brand. Still, content is the king in 2023. With that in mind, it's worth focusing on content marketing campaigns: They are among the most appealing instruments for brand visibility. Consider guest blogging on niche media and publications at third-party resources like relevant Q&A forums ( Quora, for instance), online newspapers, and article directories. Free resources like Medium, Reddit, SlideShare, and LinkedIn are great for content syndication. Not only will they make your brand more visible, but they can also bring you natural backlinks, more traffic, and, as a result, higher rankings in SERPs for better visibility.
Work strategically, craft high-quality, informative content relevant to your brand goals and target audience needs.
Your brand’s presence on social media goes far beyond sales. First and foremost, it’s about providing the followers with handy information that answers their questions and helps them solve daily problems.
Look at big brands: Do their social media accounts sell 24/7? They don’t; otherwise, users wouldn’t subscribe to them. Instead, big brands use social media channels to remind about themselves: They post educational and helpful information, organize contests, communicate with the audience, share news and perks for clients, engage with quizzes, etc.
All these allow them to engage a broader audience, promote brand authenticity, and build trust. Plus, branded visual content on social media works to increase brand visibility online:
When your custom (branded) content is appropriate and instrumental, users are more likely to save and share it, thus boosting your brand awareness in their social environment.
Yes, PPC ads attract users who come to Google with a transactional search intent, i.e., when they want to purchase, download something, start a trial, etc. However, PPC ads you create via Google Display Network also work to build your brand awareness:
While users who see your ads on websites don’t intend to buy right now, they will notice you anyway and may think of your brand the next time they need corresponding information.
Big brands often use PPC ads to attract users’ attention to new products or discounts.
Known as web page banners, such ads work like billboards on roads: The main goal is to grab a user’s attention and make a brand more visible. To reach as many websites as possible, marketers advertise through specialized networks. (Google also has one.)
The only problem here may be such a long-known web user behaviour as banner blindness:
People tend to ignore page elements they perceive to be ads. Plus, competition is super high: Big chances are that your media ads will sink in the crowd of other ads, and users won’t notice them.
So, ensure this channel will work in your particular case; otherwise, it’s worth considering some more native ads instead.
Higher rankings in search engines are a giant step toward increased brand visibility. The higher, the better: As we all know, users pay much attention to the top 3–5 results in SERPs and don’t care about lower positions; websites that win Google Snippets and the tops of SERPs get more loyalty and trust from searchers.
Long story short, search engine optimization does matter for visibility.
So, do your best to craft high-quality SEO content satisfying informational search intent. It is much more effective in the long run than short-term SEO manipulations some specialists still practice in the hope of fast results.
