Top tips to learn how to make tiktok work for you and your business

Do you want instant popularity of the short video on TikTok?

Some marketers by surprise, and it has only continued to grow. While all the younger were initially viewed as the platform's primary users and audience, and they certainly do spend a lot of time on it. TikTok has been insanely increased since COVID-19. It is not common for their parents to spend hours scrolling through videos on the app, as well, most brands have taken note of the frequency at which TikTok content goes wildly viral. Although it won’t be the best channel for every business, it’s worth exploring whether TikTok might help you reach your brand’s target audience. Here are the top tips below to learn how to make TikTok work for you and your business.

1. To create compelling content on TikTok, it's important to focus on good storytelling rather than production. Brands should avoid overengineering campaigns and instead strive to tell engaging stories that elicit an emotional response. TikTok is all about the emotions you can evoke in people, as demonstrated by a major airline that went viral using the platform's basic features.

2. To ensure brand consistency, companies should align their messaging framework with their brand guidelines. Management can help avoid confusion by sharing examples of both good and bad usage of TikTok with team members.

3. Start by evaluating the role of TikTok in your overall brand and social media communication strategies. Identify the key messages that would be relevant for this platform and audience and align them with the cultural discovery offered by TikTok. Be prepared to have an open dialogue with your audience, as TikTok is the most dynamic of all social platforms.

4. Not every platform is suitable for every business. Before developing a TikTok strategy, decide whether it can help you reach your target audience. If so, study your competition to see what you can learn and brainstorm your unique messaging that makes sense for your brand.

5. Only develop a TikTok presence if your audience is already there. Although TikTok has massive reach and engagement, it's important to ensure that your strategy and creative materials are authentic and on-brand.

6. When creating content for TikTok, avoid jumping on every new trend. Instead, focus on providing content that is genuine and relatable. Show the real side of your company to build your brand's presence.

8. Success on TikTok depends on the communities of the creators that a brand engages with. To achieve your business goals, trust the creators you work with to do what they think is best for your brand. Vet the audience and individual, and focus on small tests.

9. Avoid trying to reinvent the wheel by deeply understanding what works best with your target audience. Most viral TikTok content reflects a new spin on an existing successful format. Browse the Discover tab to see millions of users tapping into existing trends to achieve massive organic reach.

10. The best TikTok videos for businesses have three core elements: a great hook or opening, educational content, and quick and to-the-point video edits. Including transcription can reinforce key points and engage viewers further.